Rapala 90th anniversary limited edition S Ørret og Abbor

Rapala’s Journey began in 1936 in Finland, and from those humble
beginnings, we’ve- had our fair share of lucky breaks.

One standout
moment?

The iconic article in Life Magazine’s most circulated
issue the very same one that covered Marilyn Monroe’s tragic
passing in 1962.

That spotlight cast Rapala into the global imelight,
and wel the rest is history.

By the year 2023, we had already cranked out our 500 millionth lure, and our name has become synonymous
with worldrecord catches on artificial baits.

These days, Rapala isn’t
just a brand-it’s a legend.
In fact, in many corners of the world
‘Rapala» is simply another word for «fishing lure.»
Not bad for a Finnish company that started with a whittled piece of cork!

For 90 years, Rapala has been reeling in anglers with a passion as
deep as the waters they fish.

We’ve been here for nearly a century,
and trust us, we’re not slowing down-we’re here for another 90 at
least.

As the only mass manufacturer using responsibly sourced
balsa wood, we stay true to nature without compromising on
craftsmanship.

Our decades of dedication to quality and innovation
have set a new gold standard for wooden lures.

We are proud to present our biggest milestones in this pre-selected kit package that
includes the Classic in vintage color, a Custom HD printed pattern and
the pinnacle of wooden lure manufacturing, the Elite version of the
lure. Tight lines!